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The Industry Pivots: Carrying on During a Pandemic
Hog Wild Virtual Showroom | Source: Hog Wild by CHRISTOPHER BYRNE, The Toy Guy, president, Byrne Communications In the weeks just after Toy Fair New York 2020, when people were following up on leads,...
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Basic Fun!, Kroeger Ink a Deal to Boost K’NEX Brands in the Specialty Market
Source: Basic! Fun/The Toy Book Independent toy stores and specialty retailers will have greater access to products from K’NEX, Lincoln Logs, and Tinkertoy beginning this fall. Basic Fun! inked a new...
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Craig Leaf Joins Basic Fun! as President
Source: Basic Fun!/the Toy Book Basic Fun! is strengthening its management team. The company has appointed Craig Leaf as its new president, while former President and company Founder Jay Foreman will...
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State of the Industry Q&A 2022: Basic Fun!
Jay Foreman | Source: Basic Fun! / the Toy Book Jay Foreman, CEO at Basic Fun!, talks about COVID-19 disruptions and supply chain shortages in the Toy Book’s annual State of the Industry Q&A. The...
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Backstory: Toys ‘R’ Us — The Epic Tale of ‘The World’s Biggest Toy Store’
Source: The Toy Book It was the late 1940s and the dawn of a new era in the U.S. With World War II firmly planted in the rearview mirror, families settled down in some of the country’s first planned...
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Basic Fun! CEO Jay Foreman Speaks on Roe v. Wade, LGBTQ+ Support, Gun-free...
Jay Foreman, CEO of Basic Fun!, at Toy Fair New York 2019 | Andrew Kelly/AP Images for Basic Fun! As the U.S. moves precariously into another wave of social unrest and conflict across several fronts,...
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The Singing Machine Welcomes Basic Fun! CEO Jay Foreman to its Board of...
Source: The Singing Machine Co./The Toy Book Last November, The Singing Machine Co. revealed its plans for an uplisting to a major stock exchange. On May 24, the leading producer of consumer karaoke...
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Backstory: Jay Foreman, from the Boardwalk to Basic Fun!
Originally published September 17, 2019 As a college student in New Jersey, Jay Foreman spent the summer months in the resort town of Wildwood, working on the Boardwalk in the video arcades and...
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The Collectibles Evolution: Business is Booming as Categories Begin to Blur
When it comes to innovation in the toy industry, the conversation often moves toward products for the youngest members of the family or kids that are aging out of traditional toys and jumping into the...
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State of the Industry Q&A 2023: Basic Fun!
Basic Fun! CEO Jay Foreman discusses cross-generational play, differentiation between mass and specialty retail, the importance of licensing, and trends for the future in this extended edition of The...
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